There are few brands that inspire a reaction like that of Ferrari. The name has become synonymous with status, speed, wealth, and just pure sexiness! In fact, it’s been rated as the number 1 brand worldwide. For me growing up basically in an auto shop, all these hold true to even a higher degree. If you are a reader of this blog, you understand I’m not one for “brands” or marketing. Frankly, I believe it’s nothing more than manipulation of one’s emotional tendencies. Oh!…but FERRARI….manipulate away. I love speed, I love red and I love engines with straight exhaust starting up for the first time. The smell of new rubber and the sound of it being torn off across the tarmac.
When the word Ferrari is said, my brain succumbs to my emotions and its all visions of red and a symphony of cylinders in my soul. Play this video and listen and see if you have a soul.
A trip to Italy for us would not be complete or even worthwhile without paying our respects to Enzo and his legacy.